Meet Our Staff

General Manager
Brien has such a diverse background that we just don’t have enough room in a brief profile to cover it all, but the highlights include rodeo rider, performance bike builder and a stint in the military.

His first job it the motorcycle industry was in his home state of Arizona at the tender young age of just 16. His career has taken him all around the US and though every department in a dealership. He currently serves as our general manager overseeing all aspects of the store’s daily operations. Whatever it takes, Brien is here to provide you with unparalleled excellence in your sale and service experience. On a busy Saturday, you’ll even find him filling in on the sales floor when needed.

General Sales Manager

Cole’s motorcycle adventure began at age 10, and for the next decade, he pursued local motocross competition. He started his career in the motorcycle business at a Harley dealer, where he experienced all three major dealership functions: parts, service, and sales.

Cole joined European Cycle Sports four years ago and immediately shone in his new role. His unwavering commitment and unmatched customer service skills made him the perfect choice when a new sales manager was needed.
When asked about his new job, Cole responded unequivocally, “It’s my calling.” This level of dedication is what sets him apart in his role.
Cole enjoys riding dirt bikes with his son in his free time.

Business Manager

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Zig Zag, a lifelong motorcycle enthusiast, joins our team with over ten years of experience as a motorcycle industry professional. His background ranges from building custom bikes to engineering the best buying experience for the motorcycle consumer. Ziggy certainly has a passion for motorcycle custom culture and a deep familiarity with all the twisty roads of North Texas.

Motorcycle Sales

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Rumored to be a descendant of Hoss Cartwright of Ponderosa fame, Eric joined European Cycle Sports Parts Department in 2016 with an extensive knowledge of many of our brands and experience gained through several years in the industry. He has now moved into the sales department with all the product knowledge he has developed in his eight years with us. Eric rides a BMW R18.

Motorcycle Sales

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Stephen has been riding motorcycles since he was a toddler. He began his two-wheel adventure on a 50cc dirt bike, and ever since then, motorcycles have been in his blood. As soon as Stephen got his driver’s license, he set off on street riding. He’s had classics, sport bikes, and everything in between. Previously, he worked for Harley-Davidson and a Metric brand bike shop. He says, “I’m a fan of all things on two wheels, but I’m very excited to work in the Euro Bike world now!”

Parts Manager

Jessica brings to her new position a wealth of BMW and Triumph knowledge gained through a decade spent with dealers in Austin and Denver. Her broad based experience includes time spent in both the service and parts departments of her previous dealerships. In addition to her BMW and Triumph background, she began in the motorcycle industry working with Harley-Davidson®, American Iron Horse and custom bikes shops on the late 1990’s. Jessica is a native Texan, born and raised in the Austin area.

Service Manager

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He’s BACK!

Jake has returned to our service department!. As an MMI grad and master certified technician, he knows what needs to be done to get you back in the saddle quickly and safely down the road.

Dedicated to customer service, he personifies professionalism with a laid back attitude. As our service manager, he is the first to call and the last to see after the job has been completed. Easily the hardest working, busiest man on our team, Jake is eager to assist you in any way he can. Call him today to schedule your next appointment.

Service Writer

Derek was born in El Paso and grew up in East Texas. He received his first dirt bike at age 4, and on that lucky day, his mom made an oval dirt track in their front yard. His whole family rode dirt bikes to their home track nearly every day, kicking up a cloud of dirt that would cover anything within a mile radius from the house.
After moving to Frisco, Derek picked up a Yamaha YZ250F and began to race motocross at local tracks.

His first street bike was a Honda CB500F and currently rides a Triumph Street Triple 675RX, which he also does track days on.

Service Writer

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Jay has training and experience in both automotive and motorcycle service work. He came to European Cycle Sports from Lone Star Triumph-Yamaha.

His current favorite ride is his 765 Street Triple.